Latin America, with its population of around 400 million Spanish speakers, represents huge business opportunities for international companies yet is a region where English fluency is the weakest.
Investing in Spanish content is crucial. It will allow you to engage with potential customers in words they understand completely. If you just speak to your South American customers in English (which can be their 2nd or even 3rd language), you will fail to engage them with the words that have the most cultural and linguistic significance to them.
Successful content marketing is communicating the right message at the right time to your customers. This creates trust and reliability. Whatever your content strategy, a potential buyer who visits your site should always find fresh, relevant and timely content. When your brand educates prospects through content, your company earns trust and credibility which will bring visitors back to your site when they are ready to buy. That’s the ultimate goal of any successful content strategy.
60% of B2B decision makers say branded content helps them make better purchase decisions.
61% of consumers are more likely to buy from companies that offer custom content.
80% of business decision makers prefer to get information in a series of articles versus an advertisement
50% of consumer time online is spent engaging with custom content
Define buyer personas and identify questions they ask during their buying process in order to better connect with your target audience.
Our team then decides, with your company's support, which content types and frequency are best suited to answer these questions. Content can includes blogs, infographic, videos etc...
For each piece of content, our team of writers first research the topic in depth. We then develop a content brief that details what the topic will be about, the target audience and where this piece of content fits into the purchasing decision process. Once the content is done, we then optimize it to be as Google friendly as possible with SEO techniques. If any revisions are needed, we are more than happy to do them.
Once content is approved, we will publish blog articles on your blog page and then promote it organically and through paid advertising (if you have set a budget for that) in order to maximize its visibility.
After publishing your content, we analyze the Google analytics (which gives us in depth statistics about how your content has performed traffic wise) in order to determine what works, what doesn’t, and how we should alter our content strategy to get better results.
76th street, Office 101, San Francisco, Panama
+ 507 2269725/26