Engage With Audiences in Latin America

Latin America, with its population of around 400 million Spanish speakers, represents huge business opportunities for international companies yet is a region where English fluency is the weakest.

Investing in Spanish content is crucial. It will allow you to engage with potential customers in words they understand completely. If you just speak to your South American customers in English (which can be their 2nd or even 3rd language), you will fail to engage them with the words that have the most cultural and linguistic significance to them.

The Goal of Content Marketing

Successful content marketing is communicating the right message at the right time to your customers. This creates trust and reliability. Whatever your content strategy, a potential buyer who visits your site should always find fresh, relevant and timely content. When your brand educates prospects through content, your company earns trust and credibility which will bring visitors back to your site when they are ready to buy. That’s the ultimate goal of any successful content strategy.

Why Content Marketing is Important

60%

60% of B2B decision makers say branded content helps them make better purchase decisions.

61%

61% of consumers are more likely to buy from companies that offer custom content.

80%

80% of business decision makers prefer to get information in a series of articles versus an advertisement

50%

50% of consumer time online is spent engaging with custom content

How we Create Engaging Spanish Custom Content

How we Create Engaging Spanish Custom Content

Initial Content Research

Define buyer personas and identify questions they ask during their buying process in order to better connect with your target audience.

Content Marketing Strategy

Our team then decides, with your company's support, which content types and frequency are best suited to answer these questions. Content can includes blogs, infographic, videos etc...

Content Creation

For each piece of content, our team of writers first research the topic in depth. We then develop a content brief that details what the topic will be about, the target audience and where this piece of content fits into the purchasing decision process. Once the content is done, we then optimize it to be as Google friendly as possible with SEO techniques. If any revisions are needed, we are more than happy to do them.

Publishing and Promotion

Once content is approved, we will publish blog articles on your blog page and then promote it organically and through paid advertising (if you have set a budget for that) in order to maximize its visibility.

Analysis of Results

After publishing your content, we analyze the Google analytics (which gives us in depth statistics about how your content has performed traffic wise) in order to determine what works, what doesn’t, and how we should alter our content strategy to get better results.

Contact Us

Our Location
  • visit us

    76th street, Office 101, San Francisco, Panama

  • reach us

    + 507 2269725/26

  • email us

    info@mercabuzz.com

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