When you search online, what do YOU click on? Is it the dull, citation-filled article written for academics or the digestible, accessible, and well written piece on the same topic?
We’re going to guess you picked the latter.
Great quality content is what helps you get found. People want to read great articles, they want to click on that beautiful picture, they are compelled to click on that intriguing video. Content Marketing is the essence of what will make your customers… well… YOUR customers.
It attracts people who are searching for products and services, it keeps their interest when they’ve found you, and it drives them to share that quality content (and your services) with their friends. The primary purpose of your content marketing is to position you as a helpful expert, with useful materials which reinforce the reasons why people visit your site.
Content marketing is also a brilliant way to engage people and get them talking and ultimately buying your products. This is for the simple reason that content marketing can be anything online, anywhere online. Highly sophisticated video marketing, simple blog posts, imageboards – they all generate interest and drive people to your site, as well as increase your findability in search engines.
Simply by measuring what your audience would like to see and providing them with a regular, reliable, and high quality product. This includes analysis and asking questions of your audience, helping to find the high value content you need to drive even more interest to your products and site. Content marketing is an effective way to combine soft PR, effective reputation management, marketing of services and expertise, and raise trust in your business. You will be seen as someone trustworthy, transparent, and open to dialogue – the ideal kind of position for an online business.
See content marketing as the best way to attract, retain and maintain customer relationships. It will pay off with you, given the correct application of quality in the right places.